Privacy Policy

Last updated: 08 February 2026

1. Introduction

This Privacy Policy explains how Delux Electrical Industries (“Delux”, “we”, “our”, or “us”) collects, uses, discloses, and safeguards your information when you visit our website deluxelectrical.com (the “Website”) and when you communicate with us through online forms, email, phone, or other channels.

We are committed to protecting your privacy and handling your information responsibly and in accordance with applicable laws, including the Information Technology Act, 2000 and relevant rules thereunder, as applicable in India.

2. Information We Collect

2.1 Information You Provide Directly

We may collect personal information that you voluntarily provide to us when you:

• Submit a contact form or product enquiry on the Website.
• Request a quotation or additional information about our products.
• Subscribe to our newsletter or marketing communications.
• Communicate with us via email, phone, WhatsApp, or other channels.

This information may include, but is not limited to:

• Name
• Email address
• Phone number
• Company name and designation
• Postal address (for billing, shipping, or correspondence)
• Details about your enquiry, such as required product, quantity, specifications, and application

2.2 Information Collected Automatically

When you access or use the Website, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed, time spent on pages, and referring/exit pages
• Date and time of visits

This information is typically collected using cookies, log files, and similar technologies, and is used in aggregate form to analyse trends, administer the Website, and improve our services.

2.3 Cookies & Similar Technologies

The Website may use cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how the Website is used. You can control cookies through your browser settings; however, disabling cookies may affect certain functionalities of the Website.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To respond to your enquiries, requests for quotes, and customer support needs.
• To provide you with information about our products, services, and technical specifications.
• To process and manage your business relationship with us (for example, for orders placed offline).
• To improve and personalise your experience on the Website.
• To analyse usage and performance of our Website and marketing efforts.
• To comply with legal obligations, resolve disputes, and enforce our agreements.
• To send you newsletters, updates, or marketing communications, where permitted by law and where you have not opted out.

4. Legal Basis & Consent

By using our Website and providing your information, you consent to the collection, use, and processing of your personal data in accordance with this Privacy Policy. Where required by law, we may also rely on other legal bases such as:

• Performance of a contract or pre‑contractual measures (e.g., responding to your product enquiry or quotation request).
• Compliance with a legal obligation.
• Our legitimate interests in improving our Website, products, and customer relationships.

5. How We Share Your Information

We do not sell or rent your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third‑party service providers who assist us in operating the Website, sending communications, or performing business functions, subject to appropriate confidentiality obligations.
• Business Partners & Distributors: With authorised dealers, distributors, or logistics partners to fulfil your enquiries, quotations, or orders.
• Legal Requirements: When required by law, regulation, court order, or governmental request, or to protect our rights, property, or safety, or that of our customers or others.
• Business Transfers: In connection with a merger, acquisition, restructuring, or sale of all or a portion of our business or assets, subject to applicable law.

6. Data Security & Retention

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, or legal purposes).

7. Your Rights & Choices

Subject to applicable law, you may have certain rights regarding your personal information, including the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, where legally permitted.
• Object to or restrict certain processing of your personal data.
• Withdraw consent to processing where consent is the basis of processing.
• Opt out of marketing communications at any time by using the unsubscribe link (if provided) or by contacting us directly.

To exercise these rights, please contact us using the details provided in the “Contact Us” section below. We may need to verify your identity before responding to your request.

8. Children’s Privacy

Our Website is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

9. International Transfers

Our primary operations and servers are located in India. However, some of our service providers or partners may be located in other jurisdictions. By using the Website and providing your information, you consent to the transfer of your information to such jurisdictions, which may have different data protection laws than your country of residence.

10. Third‑Party Links

The Website may contain links to external websites, including social media platforms and other third‑party services. We are not responsible for the privacy practices or content of such third‑party sites. We encourage you to review the privacy policies of those websites before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. Any updates will be posted on this page with a revised “Last updated” date. Your continued use of the Website after such changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Delux Electrical Industries
156/2 Basement, Badli Village,
Delhi‑110042, India
Phone: +91 9818710697
Email: info@deluxelectrical.com

This Privacy Policy is provided for general informational purposes only and does not constitute legal advice. You should consult your legal advisor to review and tailor this document to your specific business and jurisdiction.